In 2008, a variation of the online dating model emerged in the form of introduction sites, where members have to search and contact other members, who introduce them to other members whom they deem compatible.
Introduction sites differ from the traditional online dating model, and attracted a large number of users and significant investor interest.
Of course, there’s no one-size-fits-all, but their number one criteron make sense to us: an emphasis in profile questions on mutual interests and honest self-representation over looks and sexual prowess.
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Others utilize the freemium revenue model, offering free registration and use, with optional, paid, premium services.
Still others rely solely on paid membership subscriptions.
It is possible that the mode of online dating resonates with some participants' conceptual orientation towards the process of finding a romantic partner.
That is, online dating sites use the conceptual framework of a "marketplace metaphor" to help people find potential matches, with layouts and functionalities that make it easy to quickly browse and select profiles in a manner similar to how one might browse an online store.