For example, he invested in a The Chuckle Point isn’t about making jokes or making light of your topic.
It’s about looking for ways to show your perspective.
Creating a memorable username is a smart way to appeal to the type of people you want to attract.
The journey of finding the right kind of person for yourself begins with you selecting a username that is clear, easy to remember, quirky/fun, and positive.
It’s more than just surface-level dating and relationship advice — succinctly summed up in one of his taglines, “Don’t just get a love life.
You know those seven-minute videos that feel like an hour? A consequence of clicking on those videos is that You Tube starts suggesting similar content on your home page — in this case, a lot of dating and relationship advice.Prospective clients and customers need to know more about you than your expertise because there are lots of other people in your niche who offer comparable advice.Your content is an opportunity to demonstrate why your approach is the best fit for your target audience.Each of his videos has a clear purpose and call to action, typically tailored to the video’s topic. Matthew has more than one million You Tube subscribers, offers a variety of digital products on his website, and hosts a five-day, in-person retreat for a hefty price tag.Most importantly, he provides value at all levels, whether they’re free or paid.