The show's popularity and social commentary has drawn attention of academics and foreign media, and after concerns from Chinese regulators in 2011 the show's format was tweaked to de-emphasize factors such as financial wealth.
After a short break from March 2017 to May 2017, If You Are the One returned in a revised format.
While most of the contestants are in their twenties, there have been instances of male contestants as old as 48 appearing on the show.
According to Beijing-based CSM Media Research, the audience ratings for Fei Cheng Wu Rao - which as of May 22, 2013 had screened a total of 343 episodes - were 2.77 percent of television viewers, or 36 million, twice as many as the nearest competitor for that timeslot.
From that point forward, Fei Cheng Wu Rao was to curb mentions of financial wealth and sex, and a third host was added: a party school psychology teacher named Huang Han, who was seen to 'balance' the show to make it more grounded and less controversial as well as adding more banter between the three hosts.
The revised program scrubbed contestant information such as bank account information and salaries etc.
State media editorialized against the show on television, in print, and online.
Six months after the show first aired, officials from the State Administration of Radio, Film and Television stepped in to regulate the show.