A 2005 study of data collected by the Pew Internet & American Life Project found that individuals are more likely to use an online dating service if they use the Internet for a greater number of tasks, and less likely to use such a service if they are trusting of others.
The stigma associated with online dating dropped over the years and people view online dating more positively.
With a simple click of a button, it connects you anonymously to another stranger over the web.
The two strangers are put in a chat room, where they can talk about almost anything.
Other sites target highly specific demographics based on features like shared interests, location, religion, or relationship type.
Online dating services also differ widely in their revenue streams.